New research shows that the bank of mom and dad or other family support is more important than ever for Canadians getting into the housing market. This survey was based on homebuyers who purchased houses in 2022. We’ve covered many stories about how long it would take to save up for a down payment in housing markets like Toronto and Vancouver, but family plays a huge part for many looking to skip that step.

47% of Canadians receive money from family or an inheritance “to boost” their down payment. An additional 24% use their partner’s family’s money for a down payment.

Less surprising is that a large number of Canadians use borrowed money to buy homes, like through a line of credit or inheritance.

Mortgage experts say that it’s better to use family financial planning and getting a gift from your parents as a part of an early inheritance versus borrowing.

Another fascinating insight that probably is not very surprising to hear is that 49% of Gen Z browse for properties on Instagram. This differs from other generations, like boomers, Gen Xers and millennials, who primarily use real estate listing websites. One-quarter of respondents even said they browsed for homes via TikTok.

Millennials and Gen Z folk are much more decisive when it comes to knowing what they want. Another interesting tidbit is what home buyers consider the most important rooms in the home. 30% of respondents said the living or family room was most important, followed by 20% who said the kitchen was most important, and 13% said bedrooms.